PRIVACY POLICY

Effective Date: February 23, 2026

DirtWise Academy of Off-Road Riding ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (shanewatts.com or any successor URL), register for our off-road dirt bike classes, or otherwise interact with our services. We are based in Utah, United States, and this policy complies with applicable U.S. laws, including the Utah Consumer Privacy Act (UCPA) where relevant.

By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website or services.

1. Information We Collect

We collect information that you provide directly to us, as well as information collected automatically when you interact with our website.

Personal Information

• Contact and Registration Information: When you register for classes, inquire about our services, or contact us, we may collect your name, email address, phone number, mailing address, age, skill level, and any other details you provide in forms or communications.
• Payment Information: If you register and pay for classes online, we collect payment details such as credit card numbers, billing address, and transaction information. We use third-party payment processors (e.g., Stripe or PayPal) and do not store your full payment details on our servers.
• Other User-Provided Information: Any additional details you share, such as feedback, photos, or videos from classes (with your consent).

Automatically Collected Information

• Device and Usage Data: We collect information about your device, including IP address, browser type, operating system, pages viewed, time spent on pages, and referral sources.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track user activity, remember preferences, and improve our website. This may include session cookies (temporary) and persistent cookies (longer-lasting). You can manage cookie preferences through your browser settings.
• Analytics Data: We use tools like Google Analytics to collect aggregated data on website usage, such as visitor demographics and behavior patterns.

We do not collect sensitive personal information (e.g., health data, unless voluntarily provided for class accommodations) without your explicit consent.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process class registrations, payments, and confirmations.
• To communicate with you about classes, updates, promotions, or customer service inquiries.
• To improve our website, services, and marketing efforts.
• To analyze usage trends and personalize your experience (e.g., recommending classes based on your skill level).
• To comply with legal obligations, such as tax reporting or safety regulations.
• For security purposes, including fraud prevention and website protection.

We may use de-identified or aggregated data for research or statistical purposes without restriction.

3. Sharing Your Information

We do not sell your personal information. We may share your information in the following ways:

• Service Providers: With third-party vendors who assist us, such as payment processors, email service providers (e.g., Mailchimp), hosting services, or analytics tools. These providers are contractually obligated to protect your data and use it only for the services they provide to us.
• Legal Requirements: If required by law, subpoena, court order, or government request, or to protect our rights, safety, or property.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
• With Your Consent: For any other purpose with your explicit permission.

We do not share information with unaffiliated third parties for their own marketing purposes without your consent.

4. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, loss, or misuse. For example:

• We use encryption for sensitive data in transit (e.g., SSL/TLS for website forms).
• Access to personal data is limited to authorized personnel.
• Payment information is handled securely through PCI DSS-compliant processors.

However, no system is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any passwords or account details.

5. Your Rights and Choices

Depending on your location and applicable laws (e.g., UCPA for Utah residents meeting certain thresholds), you may have the following rights:

• Access: Request a copy of your personal information we hold.
• Correction: Update or correct inaccurate information.
• Deletion: Request deletion of your information, subject to legal retention requirements (e.g., for tax purposes).
• Opt-Out: Opt out of marketing communications by clicking "unsubscribe" in emails or contacting us. You can also opt out of targeted advertising or data sales (though we do not sell data).
• Cookies: Disable cookies via your browser, though this may limit website functionality.

To exercise these rights, contact us at the details below. We will respond within the timeframes required by law (e.g., 45 days under UCPA). We may verify your identity before processing requests.

6. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13 without parental consent. If we learn we have collected such information, we will delete it promptly. Parents or guardians can contact us to review or delete their child's information.

For minors aged 13-17, we may collect information with parental consent for class registrations, as off-road riding classes may involve safety considerations.

7. International Users

Our website and services are hosted in the United States. If you access them from outside the U.S., your information may be transferred to and processed in the U.S., where data protection laws may differ from your jurisdiction. By using our services, you consent to this transfer.

8. Third-Party Links

Our website may contain links to third-party sites (e.g., social media or partners). We are not responsible for their privacy practices. Review their policies before providing information.

9. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on our website with the new effective date. Continued use of our services after changes constitutes acceptance.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

For Utah residents under UCPA: If we are subject to UCPA and you believe we have not adequately addressed your request, you may contact the Utah Attorney General's Office.